Have you come here while really struggling to upload Instagram videos?
Are you disappointed to observe that your videos are too long for Instagram stories?
Is it so that you wish to know whether you can reuse your other videos across IGTV videos or reels?

Well, you are facing a reality! Luckily, this post has got you covered, as it describes the video limits on Instagram. Using Instagram for brand awareness involves a critical role in videos. However, given the variety of formats for Instagram videos and new features such as reels, it’s overwhelming to keep a check.

Thus, this post aims to inform you about all the video lengths.

Feed Video

For posting a video on your profile or feed, the video must be up to 60 seconds with a resolution of 1080x1920 and an aspect ratio of 4:5.

For more than a minute video, consider trimming the video to choose a 60-second frame. For this, you can use the built-in editor of the Instagram app and then directly post the video on the profile.

It is not always possible to have a 60-second video, but Instagram restricts the video length to that limit. However, there is a workaround.

You can split a long video into smaller frames to have a carousel post. In a carousel, you can have ten videos or photos in one post, and the viewers can view them all by swiping them.

Story Video

An Instagram story can have a video of not more than 15 seconds. While the resolution remains the same as of a feed video, the aspect ratio is 9:16.

Any video longer than this time limit automatically splits into separate videos of 15 seconds. This split is up to four parts, which means only up to 60 seconds is allowed. If you wish to have a video longer than this time limit, consider splitting it using your camera roll into 15-second videos and then posting them.

IGTV Video

This Instagram video can be longer than the story or feed video. It can be 1 to 10 minutes if you are uploading from a smartphone and up to 60 minutes if uploading from a computer application. The aspect ratio can be 16:9 or 9:16.

Your viewers can see only the initial 15-second preview of the IGTV on the feed. To continue watching, they need to tap Keep watching.

For those who want to share even longer videos, such as a feature-length film or an event, the best solution is to use YouTube or Vimeo and just link it from your Instagram profile page. That way, you can make sure that everyone has access to the full video without having to worry about any time constraints.

Live Video

Until 2020, a live video on Instagram could be only one hour, similar to Facebook. However, this has now been increased to four hours, which is commendable for interacting with the viewers for more time. The resolution should be 1080x1920, while the aspect ratio should be 9:16.

You can even continue to be live for more than four hours. How? Well, just restart your session and carry on from where you left off.

Reel Videos

Reels being the latest feature, can have 30-second videos with a resolution of 1080x1920 and an aspect ratio of 9:16. You can either shoot a reel video from within the app or upload one from your camera roll.

This new feature also enables you to shoot in gaps and shoot in various places and outfits. You can even use a recorded video along with other videos to publish just one Instagram reel.

Video Ads

When it comes to a feed video ad, the maximum length is 60 seconds or 10 slides if it is for a carousel. Story ads can have a single story of 15 seconds or a single carousel post of 150 seconds.


If you're looking to upload longer videos, consider using the Instagram TV feature, which allows you to post videos up to 10 minutes in length. So whether you're looking for a way to maximize engagement or just want to show off your latest vacation photos, using the IGTV feature is the best way to go.

With the above solutions, you can make sure that your content reaches its full potential, no matter how long it is. With a little bit of creativity, you can easily work around them to share the best possible content with your followers. To sum it up, Instagram story can be up to 15 seconds long, Instagram feed video post can last up to a minute, IGTV video can have maximum length of 10 minutes if you upload from smartphone and 1 hour from computer and lastly you can record a live Instagram video for up to 4 hours.

Now, prepare your camera and make sure you create amazing video content!